Whenever someone asks me why it’s necessary to blog, I always tell them the two main reasons are:
- to connect with your audience
- to increase the amount of content you have on the web.
Connecting with your audience is obvious, but why would you want more content on the web? The answer to that is: so you can have more search engine optimized (SEO) pages that are targeted for certain specific keywords. When someone types those specific keywords into search engines, your blog post might just come up, and you just will have just introduced someone new to your website! This is why should always be blogging with SEO in mind.
Your human audience should always take priority, robots are not your audience; they just help your post get found. Having said that, the question you’re probably asking is: Is there anything I can do to help the robots understand what the keyword I’m targeting is?
Well, First off, your entire web site should be optimized for search engines… You know things like a sitemap, robots.txt file, image tags on images, follow and index tags, canonical url, etc. Incidentally, using a CMS website like WordPress, Joomla, or Drupal makes SEO much easier.
Secondly, when writing a blog post, select a keyword to focus on. That keyword should be placed in specific places throughout your blog post to make it easy for the crawler bots to figure out what the post is about and what relevant keywords they should be looking for. It may be difficult at first, but soon blogging with SEO in mind will be second nature.
Here’s the secret: you need to locate your keyword in a few specific locations. Here are the main areas to install your keyword:
- In the URL of the blog post. E.g. http://www.yoursite.com/keyword/.
- In the title tags of your post. E.g. <title>keyword</title>
- Between the heading 1 tags. E.g. <h1>keyword</h1>
- In the meta description tag of the page. E.g. <meta name = “description” content = “A short description of your post including the keyword”>
- Your keyword should be somewhere in the first and last paragraph of the post and if possible, sprinkled throughout the post. E.g. Blogging with SEO in mind.
- If possible, link to the post somewhere else in your site (internal link) or on another site, like an article site. (external link)
As you’ve probably figured out, the keyword I’ve targeted in this post is Blogging with SEO in mind. It’s a pretty low competition keyword, but I want to see what kind of response it will have over the next couple of months or so.
This post is mostly written for human consumption, but I’ve also added tidbits for the crawler bots. You can see that you sometimes have to be a little bit crafty to incorporate keywords like blogging with SEO in mind so as to not sound like you’re trying to incorporate keywords like blogging with SEO in mind.