You can be proud that you have a couple of hundred fans on your Facebook page, but are they quality fans? What’s the difference really? Well, the difference is something called Edge rank. Edge rank is an algorithm that Facebook uses that determines what shows up on the newsfeed, and that includes the posts and other information from your pages.
We can all understand why everything that everyone posts on Facebook can’t possibly make it to our newsfeed, but how does Facebook go about determining what actually does show up on your feed?
Looks complicated? Well, let’s go through it:
μe – the affinity score. How often you interact with a particular Facebook friend raises your affinity with that friend.
we – the edge weight. What interaction is going on? more weight is given to a comment than a like, for example.
de – the time delay. How long has the information been up. The longer, the less it’s worth.
So what does this all mean? Well, when all these factors are multiplied together, a high number means your object (picture, comment, tag, etc.) is more likely to show up on your Facebook friends’ newsfeed.
Taking this all into consideration, and making it simple; the people that interact with you, and you with them, are more likely to get your fresh objects in their newsfeed.
One of the most common mistakes that businesses make when starting out in Social Media is creating a Facebook Profile instead of a Facebook Page to represent their business.
Facebook Pages are for businesses. Facebook Profiles are for people.
Because Pages are for businesses and Profiles are for people it may reflect badly on your business for using a Profile. Your business may seem incompetent or uninformed.
Perks to Facebook Pages
- You can only have 5000 friends on a profile but Facebook Page connections (Likes) are unlimited.
- Facebook Pages are highly customizable for branding and promotions but Facebook Profiles are not.
- You can add Facebook Ad campaigns to promote your Page but profiles do not have this option.
- Facebook Pages are indexed by Google which means keywords used in your business description and bio can be found by Google Search.
- Facebook Pages allow you to create customized landing pages for non-members which are great for branding as well as newsletter signup forms.
- Pages have an “Insights” feature. With this Facebook analytics type tool you can monitor your members activities which gives businesses great feedback on how their Facebook Page is performing.
Did you make the mistake of setting up a Profile instead of a Page?
Not all is lost!! Facebook allows you to convert your Profile to a Page. All your Friends will change to Page Likes and all your pictures will be transferred but that’s it! you will lose all other content so it’s a good idea to save that content somewhere else so you can add it to your Page after conversion. Also note that this does not work vice versa, Pages cannot be converted to Profiles.
Please leave any questions or comments below – we’re here to help!
The end of FBML: Tomorrow marks the end of an era for Facebook:
Starting Friday, March 18th, you will no longer be able to create new FBML apps and Pages will no longer be able to add the Static FBML app. While all existing apps on Pages using FBML or the Static FBML app will continue to work, we strongly recommend that these apps transition to iframes as soon as possible. Lastly, we want to be clear that our deprecation of FBML does not impact XFBML, such as the tags that support social plugins.
Platform Updates: Operation Developer Love By Nikolay Valtchanov – Friday at 9:40pm http://developers.facebook.com/blog/
So what does this mean? Basically, from tomorrow on, you have to make any Facebook pages and apps in iframes. So if you’re not handy in iframes, you’ll have to learn them–or hire us to do them for you .
When it comes to Facebook pages, an iframe works like a window within a Facebook page that shows content from outside Facebook. So If I have an HTML page stored on my server, I can point to it in Facebook and show it on my page. Basically, it’s that simple. If you check out ADC Online’s Facebook page you’ll see that we’ve taken it one step further and actually pointed our Facebook page to a specially modified WordPress website. Handy for clients versed in WordPress, so they can keep their own Facebook page fresh with new content.
As for FBML? Well, no one is saying exactly when Facebook is going to stop supporting pages and apps currently running FBML, they’re just saying on March 18th no new apps or pages will be made with it. The complete depreciation of FBML may not take place for years, but as far as I can tell, no one is saying for sure.
In developing our new Facebook page I’ve come across a few, well, challenges. One such challenge was getting the iframes app in Facebook to launch an HTML file on my server.
I use web space on a Linux server running Apache and MySQL. I’m not sure about how Facebook interacts with this server, but I wasn’t able to get the Facebook app to work directly with HTML. I got this error:
Method Not Allowed
The requested method POST is not allowed for the URL / (insert path here)
Apache/ 1.3.33 Server at adconline.ca Port 80
I just completed a course on Facebook pages, and this issue was never mentioned, so I thought I made an error in the Facebook integration tab. I’ve researched this problem and came up dry. I still don’t know why I can’t point directly to an HTML file.
Although I don’t know why, I do know how to bypass the problem: have the Facebook app point to a .php file instead of an HTML. I’m making the Facebook page redirect from a .php file to a .html file. The .php file is just a simple redirect that points to the intended HTML file.
header( ‘Location: http://(insert path to HTML file here)/’ ) ;
1. Copy and paste the code in WordPad.
2. Change the (insert path to HTML file here) to the path to your HTML file.
3. Save it with the extension .php.
4. Upload it to your server.
5. Have the Facebook app point to it. Don’t forget to include the .php extension on your file name.
This should solve any problems you have directing the app to your desired HTML file. If you know why the Facebook app won’t link directly to an HTML file, I’d love to read your comments!