Facebook Timeline for Business Pages

Timeline Facebook Pages

Get on the Bandwagon!

On March 30, 2012, all Facebook Pages will get a new design.

-A message from Facebook on the top of all the Facebook Pages I manage.

No sooner had I  just finished three Facebook business pages when Facebook comes out with a game changer: Facebook Timeline for Business Pages. Continue reading

Blogging with SEO in Mind

Whenever someone asks me why it’s necessary to blog, I always tell them the two main reasons are to connect with your audience, and to increase the amount of content on the web.  Connecting with your audience is obvious, but why would you want more content on the web? So you can create search engine optimized (SEO) pages that are targeted for certain specific keywords. So when someone types specific keywords into search engines, your blog post comes up and you just introduced someone to your website!  This is why should always be blogging with SEO in mind. Continue reading

Reasons Why You Should Be Using RSS Feeds

A really cool feature that we add to all of the websites we make is an RSS feed. RSS stands for: Really Simple Syndication. So basically, whenever a web blogger (like yourself) makes a blog post such as this one, the post gets syndicated through other channels that are connected to the blog.

So, let’s say you find my blogging to die for and want to keep up to date with all of my intellectual, interesting, and entertaining musings; you would click on the button that looks like this: RSS Feeds That will either start your mail handling program (Outlook, Eudora, etc.) or take you to a page that looks like this:
When you have this page show up on your screen, you can either select a reader from the box on the right, or click on the “View Feed XML” link and have the feed exported to your mail handling program.
In the case of the mail handling program, you would answer the security questions with a yes and presto, every time I write another blog post, a snippet of the newest musings from ADC Online will be in your inbox under feeds.

Reasons why you should be using RSS feeds:

  • Keep current with your profession by subscribing to useful blogs in your field.
  • Build a following of subscribers to your blog.
  • Subscribe to competitors blogs-keep up on the competition!
  • Stay current on news by getting your favourite news feed.
  • An RSS can be linked to your Facebook page, so every time you post in your website, it automatically posts in your Facebook page as well!
  • Check out the “Share the Knowledge” icons below. You’ll find an RSS icon in there as well. It will subscribe you to the comment feed of this post. That could be handy if you want notification of comments on this post.

    Who Owns Your Domain?

    This is my first video blog post, so please, be kind. You can check your own domain record by going to www.whois.net and type in your web address. If you’d like for me to review your domain record and give you a plain English translation, send me an email through the contact form on this website or the email address mentioned in the video.

    The question of who owns your domain often comes up when changing webmasters. We at ADC Online never have ownership of your domain. If you decide to get another webmaster, you can. Any webmaster can use your domain and hosting account to access your online assets at any time.

    Why don’t all my Facebook Fans get my newsfeed?

    You can be proud that you have a couple of hundred fans on your Facebook page, but are they quality fans? What’s the difference really? Well, the difference is something called Edge rank. Edge rank is an algorithm that Facebook uses that determines what shows up on the newsfeed, and that includes the posts and other information from your pages.

    We can all understand why everything that everyone posts on Facebook can’t possibly make it to our newsfeed, but how does Facebook go about determining what actually does show up on your feed?

    Facebook newsfeed

    EdgeRank formula

    Looks complicated? Well, let’s go through it:
    μe – the affinity score. How often you interact with a particular Facebook friend raises your affinity with that friend.

    we – the edge weight. What interaction is going on? more weight is given to a comment than a like, for example.

    de – the time delay. How long has the information been up. The longer, the less it’s worth.

    So what does this all mean? Well, when all these factors are multiplied together, a high number means your object (picture, comment, tag, etc.) is more likely to show up on your Facebook friends’ newsfeed.

    Taking this all into consideration, and making it simple; the people that interact with you, and you with them, are more likely to get your fresh objects in their newsfeed.

    See the f8 video from April 21, 2011