Get on the Bandwagon!
On March 30, 2012, all Facebook Pages will get a new design.
-A message from Facebook on the top of all the Facebook Pages I manage.
No sooner had I just finished three Facebook business pages when Facebook comes out with a game changer: Facebook Timeline for Business Pages. Continue reading
Alright, so everyone would love another income stream. Lately we’ve been seeing a trend of clients setting up online stores that provide products and services to generate a passive income stream. It’s a passive income stream because these are people who have jobs and are just looking for another income to pay for things like vacations or maybe to save for retirement.
For example, we have a client who made a deal with a manufacturer to sell their products online. He now not only uses his online store to sell products, he uses it to automatically supply the brick and mortar businesses that re-sell his products. We’ve set up his store so when anyone securely purchases a product from his website, it’s automatically packaged and shipped from the manufacturer and our client’s only effort is to read the receipt emails that come in with every purchase.
If you have a product you’d like to bring online, talk to me and we can discuss your options.
When new technologies and new methodologies emerge on the internet, people make up new words to try and communicate these new ideas with others. There really isn’t any problem with buzzwords unless they are used to confuse people. All too often people use buzzwords in order to sound knowledgeable about a subject.
Ok, I admit; I did it too, way back in high school. I try to simplify things now and explain to clients what a particular buzzword means before I start using it in conversation. I certainly don’t want to be accused of playing “Buzzword Bingo”.
You can be proud that you have a couple of hundred fans on your Facebook page, but are they quality fans? What’s the difference really? Well, the difference is something called Edge rank. Edge rank is an algorithm that Facebook uses that determines what shows up on the newsfeed, and that includes the posts and other information from your pages.
We can all understand why everything that everyone posts on Facebook can’t possibly make it to our newsfeed, but how does Facebook go about determining what actually does show up on your feed?
EdgeRank formula
Looks complicated? Well, let’s go through it:
μe – the affinity score. How often you interact with a particular Facebook friend raises your affinity with that friend.
we – the edge weight. What interaction is going on? more weight is given to a comment than a like, for example.
de – the time delay. How long has the information been up. The longer, the less it’s worth.
So what does this all mean? Well, when all these factors are multiplied together, a high number means your object (picture, comment, tag, etc.) is more likely to show up on your Facebook friends’ newsfeed.
Taking this all into consideration, and making it simple; the people that interact with you, and you with them, are more likely to get your fresh objects in their newsfeed.
Part 2 of the series:
In the last post we took a look at some reasons why a website may not show up at all on a Google search, and then explored how using optimized keywords can get a website to rank higher on a Google search. Now, as promised, why the type of website you have can also play a role in search engine ranking.
Basically, to be properly represented on the net with a website, you will need either a static HTML site, a dynamic blog/Content Management Site, or a combination of both.
HTML sites are very customizable and that’s their best advantage. A good web designer can make art with a website. If you need that kind of customization, then you will probably have to use HTML. For the most part, the web presence that will absolutely have to be completely HTML will be a rare type of presence. However, we have found a great number of static HTML sites on the net that are simple, and usually generated from a template.
The clients that come to us asking why they rank poorly in search engines usually have this type of site. I’ve heard these sites referred to as “set it and forget it” sites, or “build it and they will come” sites. The truth is, there is no setting and forgetting on the web, and if no one knows about it, they won’t come. Static HTML sites–even .net sites fall short when it comes to being found on search engines, unless they’re constantly updated and optimized.
Consider carefully the trade off between beauty of a site and search-ability. I know of companies that have spent tens of thousands of dollars for a gorgeous site that is virtually impossible to find on Google except for a few useless keywords. There are ways to be found anyway, but you probably don’t stand a chance against your competitors site that’s uglier, cheaper, and ranks way higher for the keywords you want.
In my opinion, there is no sense to having a website that no one can find, and I’m very weary of someone that would sell a website that is impossible or nearly impossible to find. The ability of a site to be found and ranked is absolutely essential to a public website. Part of the reason for writing this post was to rant about the web designers that build these useless sites and charge a lot of money for them. I’m talking about reputable companies with big name clients. They make useless sites! I digress…
Dynamic sites like WordPress fare much better in the search engine department. A few years ago, the big idea was to combine the customization of a static HTML site with the search engine favoring dynamic blog. This wasn’t a bad idea at the time, but that time has passed as well. Today’s site is all dynamic: there are WordPress sites on the net that look and feel just like their older HTML counterparts but work very well with search engines. They have interactive components that allow the audience of your dynamic site to interact directly with you. You can now generate your own fresh content and post it in real time through all your social media channels with one click because it can now all be interconnected. That means your Facebook page, RSS feeds, YouTube channel, LinkedIn account, etc., can all be updated easily from your website. Google loves fresh content and link backs!
WordPress can also be easily optimized for mobile devices, and those little QR codes you see on many product labels and print ads can also be simply connected and tracked.
Basically, if you’re at, or near the leading edge of website technology, you will rank higher in search engines for your keywords. If you have a site that is old technology and isn’t optimized, you won’t have nearly as high a ranking. It just makes common sense.
