ADC Online Marketing - Social Media Simplified

You can be proud that you have a couple of hundred fans on your Facebook page, but are they quality fans? What’s the difference really? Well, the difference is something called Edge rank. Edge rank is an algorithm that Facebook uses that determines what shows up on the newsfeed, and that includes the posts and [...]

ADC Online Marketing - Social Media Simplified

ADC Online Marketing - Social Media Simplified

One of the most common mistakes that businesses make when starting out in Social Media is creating a Facebook Profile instead of a Facebook Page to represent their business. Facebook Pages are for businesses. Facebook Profiles are for people. Using a Facebook Profile for your business is against Facebook’s Terms of Use http://www.facebook.com/help/?faq=12814 Facebook has [...]

ADC Online Marketing - Social Media Simplified

ADC Online Marketing - Social Media Simplified

In a political campaign team, there’s the candidate, the campaign manager, the volunteer manager, but do you have a Social Media manager? As campaigns move increasingly on to the web, and connecting with constituents through the Internet becomes crucial, every campaign now needs an online manager. Using social media in a campaign is not about [...]

ADC Online Marketing - Social Media Simplified

ADC Online Marketing - Social Media Simplified

Profiles are different then Pages and Groups. Profiles are for personal use and/or networking (catching up with old friends, person to person business networking). Think of it this way, your profile represents yourself and your Page represents your business. When you signed up for Facebook you opened a Facebook account and on your account you [...]

ADC Online Marketing - Social Media Simplified

ADC Online Marketing - Social Media Simplified

All too often when discussing Social Media I find myself cringing as I hear businesses say “Yes, we have a Facebook Group!” and then I have the not so pleasant task of explaining that they chose the wrong path.

ADC Online Marketing - Social Media Simplified

ADC Online Marketing - Social Media Simplified

It is easy to find yourself blissfully walking down the proverbial garden path. Hopefully you have laid out some proverbial bread crumbs to find your way back!

ADC Online Marketing - Social Media Simplified