ADC Online Marketing - Social Media Simplified

Alright, so everyone would love another income stream. Lately we’ve been seeing a trend of clients setting up online stores that provide products and services to generate a passive income stream. It’s a passive income stream because these are people who have jobs and are just looking for another income to pay for things like [...]

ADC Online Marketing - Social Media Simplified

ADC Online Marketing - Social Media Simplified

A really cool feature that we add to all of the websites we make is an RSS feed. RSS stands for: Really Simple Syndication. So basically, whenever a web blogger (like yourself) makes a blog post such as this one, the post gets syndicated through other channels that are connected to the blog. So, let’s [...]

ADC Online Marketing - Social Media Simplified

ADC Online Marketing - Social Media Simplified

When new technologies and new methodologies emerge on the internet, people make up new words to try and communicate these new ideas with others.  There really isn’t any problem with buzzwords unless they are used to confuse people. All too often people use buzzwords in order to sound knowledgeable about a subject. Ok, I admit; [...]

ADC Online Marketing - Social Media Simplified

ADC Online Marketing - Social Media Simplified

There’s no doubt that the use of Social Media is absolutely necessary in a political campaign, but what about situations where there would be little to no campaign without it? Political communication is crucial for a campaign and what is a candidate to do when the local media outlets (newspaper, TV, and radio) are less [...]

ADC Online Marketing - Social Media Simplified

ADC Online Marketing - Social Media Simplified

You can be proud that you have a couple of hundred fans on your Facebook page, but are they quality fans? What’s the difference really? Well, the difference is something called Edge rank. Edge rank is an algorithm that Facebook uses that determines what shows up on the newsfeed, and that includes the posts and [...]

ADC Online Marketing - Social Media Simplified

ADC Online Marketing - Social Media Simplified

Part 2 of the series: Why Am I Not Showing Up On Google? In the last post we took a look at some reasons why a website may not show up at all on a Google search, and then explored how using optimized keywords can get a website to rank higher on a Google search. [...]

ADC Online Marketing - Social Media Simplified

ADC Online Marketing - Social Media Simplified

When I tell people I’m a social media marketer, people often respond with something along the lines of “So you’re in advertising…” Well, yes and no.  Yes I do use social ads on Facebook and yes I do generate some content and creative that would be classified as advertising, but no, social media marketing is [...]

ADC Online Marketing - Social Media Simplified

ADC Online Marketing - Social Media Simplified

In a political campaign team, there’s the candidate, the campaign manager, the volunteer manager, but do you have a Social Media manager? As campaigns move increasingly on to the web, and connecting with constituents through the Internet becomes crucial, every campaign now needs an online manager. Using social media in a campaign is not about [...]

ADC Online Marketing - Social Media Simplified

ADC Online Marketing - Social Media Simplified

The end of FBML: Tomorrow marks the end of an era for Facebook: Starting Friday, March 18th, you will no longer be able to create new FBML apps and Pages will no longer be able to add the Static FBML app. While all existing apps on Pages using FBML or the Static FBML app will [...]

ADC Online Marketing - Social Media Simplified

ADC Online Marketing - Social Media Simplified

While Social Media is the best thing since sliced bread to promote small business, one of the rules of social media etiquette is ‘Do Not Advertise’ which leaves business owners scratching their heads trying to figure out how advertise their products/services and how to integrate Social Media with their other Internet Marketing efforts. Social Networks [...]

ADC Online Marketing - Social Media Simplified